Find Gold in Green
The green movement is shaping every aspect of consumer, and in turn, corporate culture. People are demanding more from consumer goods and the companies that produce them, while employees are increasingly conscious of how employers are treating the environment.
In an effort to garner press and promote eco-friendly initiatives, it feels like companies are sending out press releases every time they switch to recycled paper or change a light bulb. While these efforts are laudable, why not create fanfare with high-profile green choices that give your brand a leg up on the competition.
The environmental momvement is having a huge influence on promotional products as companies seek eco-friendly goods that send the right message to employees and clients about their commitment to the environment. When it comes to adhering to a brand or corporation's green agenda, the key is consistency. If you're touting environmental initiatives, but at the same time handing out knick-knacks destined for the landfill, it sends a mixed message. Promotional items are an extension of a brands value.
As a result, solar-powered backpacks, stainless steel water bottles and reusable shopping bags are all hot, but one of the fastest growing and most popular segments is that of eco-friendly clothing. Momentum Apparel is in the business of helping your company promote not only your brand, but also your commitment to the environment with our Evolve line of logo'd apprel. The green-friendly gear, which includes recycled fleece, recycled polyester shirts and clothing made from bamboo charcoal, features the signature evolve logo, which signals to the world that your company makes environmentally-conscious decisions on a number of levels.
Companies today recognize that they need to send a message to the public. If you can say that your staff is outfitted in green friendly apparel, it's a big step in the right direction.
*article quoted from Trimark Sportswear